Why newspapers?

• Newspaper advertising has been proven time and again that it has a great Return on Investment
• People trust print more. It’s just that simple.
• Customers buy what they need, print advertising helps turn “want” to “need”
• Tangible – they have it in their hands, can see it, can feel it, and depending on the person – they can even taste it.
• Flexibility – you pick the ad size, colour or not, when to run, etc.
• Editorial content can add credibility and legitimacy to your brand.
• The flow-through with technology is now:
  • Locate info in a print newspaper
  • Research it online

• Notice the “locate info in a print newspaper”? It’s because it’s a trusted medium, that the customer starts there, then moves to the internet.
• So why aren’t you advertising in print first?